Cross-section view of Snickers chocolate bar in front of colored background

About SNICKERS.

BEHIND THE BAR.

The most satisfying story ever told.

Black and white polaroid image of woman and horse labeled, "Snickers horse and caretaker"

1930

The very first SNICKERS Bar, named after the family horse, was manufactured in Chicago, US, and sold for five cents.

Package Snickers bar called MARATHON bar on blue background

1967-1990

The satisfying product came to the UK in 1968 but was named the iconic MARATHON. This was then later changed to SNICKERS in 1990. 

Snickers advertisment introducing the tagline "You're not you when you're hungry"

2010

The award-winning “You’re not you when you’re hungry” campaign is created and celebrated.

Snickers Crisp in pieces

2019

SNICKERS Crisp is launched. Lovers of puffed rice, chocolate, caramel, and peanuts rejoice.

Snickers FA partnership

2020

SNICKERS becomes the Offical Partner of the English and Scottish FA.

Snickers Creamy Peanut Butter bar

2021

SNICKERS Creamy Peanut Butter Is Born. "You're not smooth when you're hungry!"

NEED SOMETHING MORE?

We’ve got you.

CONTACT & HELP.