BEHIND THE BAR.
The most satisfying story ever told.
The very first SNICKERS Bar, named after the family horse, was manufactured in Chicago, US, and sold for five cents.
The satisfying product came to the UK in 1968 but was named the iconic MARATHON. This was then later changed to SNICKERS in 1990.
The award-winning “You’re not you when you’re hungry” campaign is created and celebrated.
SNICKERS Crisp is launched. Lovers of puffed rice, chocolate, caramel, and peanuts rejoice.
SNICKERS becomes the Offical Partner of the English and Scottish FA.
SNICKERS Creamy Peanut Butter Is Born. "You're not smooth when you're hungry!"